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LUFTQI Air Purifier

Brand integration consultant

Corporate image, market analysis, social media, advertising

Date

April 2019

website

LUFTQI is a Taiwanese company founded in 2017 that focuses on air purification technology. The company specializes in developing small, portable air purifiers, with its core technology based on photocatalysis.

Project Background and Origins
The founding team of LUFTQI noticed a growing concern among modern people regarding indoor air quality, especially in highly urbanized areas where air pollution has become a significant health concern. Traditional air purifiers on the market tend to be large, difficult to move, and require regular filter replacements, leading to higher usage costs. The founders of LUFTQI decided to create a smaller, more convenient, and filter-free air purification device to meet the increasing demand.

Core Technology and Development Process
LUFTQI's core technology is "cold-catalyst nano-photocatalysis," which utilizes photocatalytic reactions for air purification. This technology can perform oxidation-reduction reactions at room temperature, breaking down harmful substances in the air, such as volatile organic compounds (VOCs), bacteria, and viruses, into harmless water and carbon dioxide. Instead of relying on traditional filters, LUFTQI's products use this photocatalytic technology to generate a large number of free radicals in the air, effectively decomposing pollutants.

During the development process, the LUFTQI team conducted numerous experiments and tests to optimize the photocatalyst material formula and designed products that fit modern home and office environments. The portability of the product was a key focus during development, leading to the adoption of smaller fans and power designs to ensure that the products are lightweight and flexible for use in various environments.

Market Response and Achievements
LUFTQI's products have received positive responses from the market, particularly in international markets, where the products have been praised for their compact design and efficient purification performance. The company has successfully raised funds and participated in several international exhibitions, gradually gaining recognition in the global market. Additionally, their products have performed well on crowdfunding platforms, attracting a significant number of supporters.

LUFTQI's project showcases the potential of innovative technology in everyday life and highlights the team's ability to balance market demand with technological development. The company's growth and its products demonstrate that through innovation and lean manufacturing, modern consumers' demands for health and environmental quality can be met.

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