Revolutionizing Digital Materialization: How Nunox.io Stole the Show at VivaTech 2025 Nunox.io

In the ever-evolving world of digital commerce, where consumer behavior is shaped by speed, visual appeal, and interactive technology, material presentation is the next frontier. In 2025, at one of Europe’s most influential tech conferences—VivaTech in Paris—a new player emerged to redefine how brands digitize, showcase, and deploy physical materials in a digital-first world. Meet Nunox.io: a cutting-edge platform that allows instant scanning of fabrics and materials and renders them in ultra-realistic 3D, ready to be applied on any virtual product model.

Nunox.io is not just an incremental innovation—it’s a disruptive leap for e-commerce, fashion technology, interior design, and any sector that relies on visualizing texture, tactility, and physical nuance online. Nunox.io

What Is Nunox.io?

Nunox.io is a next-generation platform specializing in high-speed, high-fidelity digitization of physical materials—from woven fabrics and denim to leather, suede, synthetics, and more. Using proprietary scanning technology, Nunox captures:

• Surface texture

• Light reflection

• Weave structure

• Material behavior under different lighting angles

Once scanned, the fabric or material is instantly converted into a 3D-compatible digital asset. This asset can then be rendered onto clothing, upholstery, furniture, bags, footwear, or virtually any object in real-time.

For e-commerce businesses, this means one thing: a faster, more accurate, and more engaging way to present real-world products digitally.

Nunox.io at VivaTech 2025: A Breakthrough Moment

VivaTech 2025 brought together innovators from over 100 countries, with thousands of startups and global tech brands showcasing their latest solutions. But it was at the intersection of fashion, retail, and deep tech that Nunox.io made waves.

The Live Demo That Captivated Audiences

At their booth, Nunox.io conducted live demonstrations where a simple square of fabric was placed into their scanning rig. Within seconds:

1. The material appeared on a display screen in photorealistic 3D, complete with true-to-life texture and sheen.

2. The same material was instantly mapped onto a virtual shirt, a modern chair, and a handbag model—all of which could be rotated, zoomed, and viewed in different lighting conditions.

3. Attendees could interact with the render, selecting alternative fabrics, comparing textures, or viewing how the material moved in response to digital “gravity” and environmental light.

For many attendees—particularly those in the fashion, interior design, and consumer goods space—it was the first time they had seen material scanning with this level of speed, detail, and accuracy.

Why Nunox.io Matters: Addressing E-Commerce’s Material Problem

While product photography has come a long way, static images simply cannot capture the nuance of fabric or surface detail. For industries that rely on material quality as a key selling point—such as fashion, furniture, and luxury goods—this represents a major conversion barrier.

The Problem

• Photos are flat: They don’t show how fabric reflects light or responds to motion.

• Returns are costly: Many returns are driven by customer disappointment when products “look different in person.”

• Sampling is slow and expensive: Before going live, brands need to produce, photograph, and edit real-life samples—driving up lead time and cost.

The Solution: Digital Materialization

Nunox.io offers a compelling solution through what industry insiders are now calling Digital Materialization—the process of turning physical textures into manipulable, accurate digital assets.

Key Features of Nunox.io:

• Instant Scanning: From fabric swatch to 3D texture in seconds.

• PBR Materials Output: Fully compatible with Physically Based Rendering (PBR) engines for realistic shading and lighting effects.

• Cross-Platform Support: Works with Unity, Unreal Engine, Blender, CLO 3D, WebGL viewers, Shopify AR, and more.

• AI-Aided Enhancement: Optional tools clean, align, and enhance textures automatically.

Top 5 Use Cases: Nunox.io in Action

1. Fashion E-Commerce

Brands can showcase new clothing designs before physical prototypes are even created. Consumers can explore outfits in 3D, zoom into fabric detail, and try different materials on virtual models.

2. Interior Design & Furniture Retail

Upholstery, curtains, rugs, and wall finishes can be previewed in photorealistic room settings. Customers can customize their fabric choices and immediately visualize the result.

3. Digital Sampling for Manufacturers

No more waiting for physical samples to be shipped between continents. Designers and product developers can collaborate globally using real-time digital swatches.

4. AR and VR Showrooms

With Nunox.io textures, products in AR/VR can finally look and “feel” real. Material fidelity is crucial to immersive experiences, and Nunox bridges the gap.

5. Sustainable Product Development

By eliminating physical samples, Nunox.io helps reduce waste, overproduction, and the environmental cost of global logistics.

Sustainability Impact: Greener Design through Digitization

At VivaTech, sustainability remained a dominant theme—and rightly so. In fashion and furniture manufacturing, early-stage physical sampling accounts for a significant portion of waste and carbon emissions. With Nunox.io:

• Brands reduce fabric waste

• Fewer prototypes are manufactured

• Products go through faster validation cycles

• Companies can meet ESG targets more efficiently

Digital transformation isn't just about convenience—it's about aligning with a more responsible, data-driven way of creating.

Integrating Nunox.io Into Your Workflow

Whether you're a small design studio or a multinational retailer, Nunox.io offers flexible integration:

• API Access: Developers can automate material uploads and convert large libraries.

• Cloud Dashboard: Designers can manage scanned assets, organize material libraries, and preview 3D renders online.

• Plugin Support: Extensions for major 3D design platforms enable drag-and-drop functionality.

• Collaborative Workflows: Teams can share scanned textures and design models across time zones.

Real-World Testimonials from VivaTech Attendees

"We’ve been waiting for something like this."— Digital Product Manager, European Outdoor Apparel Brand

"Finally, a fabric scan that doesn’t look like a Photoshop filter."— Creative Director, Home Interiors Startup

"This changes our design-to-market process entirely. We’re talking weeks shaved off our schedule."— Chief Innovation Officer, Luxury Goods Manufacturer

A Glimpse into the Future: Where Nunox.io Is Headed

With its successful debut at VivaTech, Nunox.io is already building partnerships with:

• Fashion-tech accelerators in Europe and Asia

• Furniture brands developing WebAR showrooms

• Virtual try-on platforms

• Digital fashion creators building on-chain wearables for the metaverse

The team behind Nunox.io hints at upcoming features such as:

• Automated fabric classification using AI

• Touch simulation for haptic VR environments

• Blockchain-based material provenance tracking

Conclusion: Material Innovation at the Speed of Thought

Nunox.io represents more than just a technical solution. It represents a new mindset—one that fuses design, speed, accuracy, and sustainability into a singular, scalable platform. At VivaTech 2025, it proved that digital transformation isn't coming—it's already here.

For brands aiming to deliver premium experiences in an increasingly virtual world, adopting material digitization isn't optional anymore. It’s essential.

🔗 Explore the future of 3D materials at https://nunox.io